CAR DEALER SOCIAL MEDIA, ADVERTISING AND BRAND MANAGEMENT SERVICES

“A BRAND IS NO LONGER WHAT WE TELL THE CONSUMER IT IS – IT IS WHAT CONSUMERS TELL EACH OTHER IT IS.”

~ Scott Cook

52% OF CONSUMERS ARE MORE LIKELY TO TRUST A BRAND IF IT INTERACTS POSITIVELY ON SOCIAL MEDIA!

~ 2016 Sensis Social Media Report (Australia)

“A BRAND IS NO LONGER WHAT WE TELL THE CONSUMER IT IS – IT IS WHAT CONSUMERS TELL EACH OTHER IT IS.”

~ Scott Cook

52% OF CONSUMERS ARE MORE LIKELY TO TRUST A BRAND IF IT INTERACTS POSITIVELY ON SOCIAL MEDIA!

~ 2016 Sensis Social Media Report (Australia)

Brand Awareness

Is your brand getting found when people are looking for your product or service?

Communication

Social Media should be seen as an informal channel for two way communication.

Reputation

What are people saying about your brand online? Are you responding appropriately?

It is essential for automotive dealerships and brands to be active on social media and email marketing if they intend to capture their audience’s attention. According to Gartner research, 74 percent of people rely on social networks like Facebook to guide purchasing decisions. Considering a car is usually the second biggest purchase a household makes after real estate, this cannot be ignored.

social media marketing for car dealers australia

Take Your Brand To The Next Level

Through a smart managed social media strategy we can engage with your current clients on Facebook and Instagram, as well as get your products and services in front of potential customers through online advertising. Through targeted ad spend on the Facebook, Instagram and Google networks, we can ensure your brand is finding the right audience, and you can see it in real time reporting and analytics.

If people are looking for your product or service on Google or Bing search, make sure they find you. Our search engine marketing, and brand optimisation can help. Through content building, contextual linking and smart advertising, DriveSocial can help you hit the top results of search pages.

DriveSocial has helped me boost my social engagement on both Facebook and Instagram. I have seen an increase in likes, followers, comments and shares which has really helped my business with leads that convert quite well. ~ Herbal Energy (2017)

Why Most Dealerships Are Falling Behind

Traditionally, automotive dealerships have focused their marketing on traditional methods that were popular when carburettors and cassette players were the normal. Many dealerships and automotive brands still rely heavily on newspapers, television and radio for their advertising. Unfortunately, this is expensive and is bringing in less customers every year…. Unless you ask a traditional media company, then everything is going great!

Radio is getting cut down by the proliferation of internet stations and portable music players. As Bluetooth device usage grows, music streaming and podcasts take over good ol’ fashion radio.

Television advertising is getting the same attack from video streaming services and cable television channels. The head of BBC WorldWide America stated that in his recent studies, 50 percent of his network watchers are using their DVRs, with an amazing 97 percent of users skipping the advertising in between shows.

As technology changes, it is essential your automotive dealership adapts to engage users and potential customers in a different manner.

A recent Facebook report showed more people are turning to their smartphones during ad breaks on even the most popular television shows.

Two major findings that should make you reconsider the way you do marketing are that over 80 percent of users you want to market to are using smart phones and mobiles to access your content. Secondly, almost all of them are accessing their emails on the same device. This means responsive websites that work great on smaller screens, along with email captures and newsletter signups are essential.

With the explosion of smart phones and devices, a massive number of users are now on social media for most part of the day. Facebook alone boasts 1.94 billion monthly active users (Facebook MAUs). That represents an 18% increase over the previous year.

Automotive Social Networking

Social networking is the ideal platform to create an informal, yet important channel of communication, with majority of purchase decisions guided by social media and word of mouth.

According to a 2014 CMO Council Report on Social Analytics within the Auto Industry;
• 23% (or essentially 1 out of 4) car buyers use social media to discuss a recent purchase experience.
• 38% of consumers report they will consult social media next time they purchase a car.
• And an incredible 84% of all automotive shoppers are on Facebook, with 24% using the networking site as a resource for purchasing their last vehicle.

Image Credit: Maitland & Port Stephens Toyota
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We offer a 100% HAPPINESS GUARANTEE!!

So if you're not seeing an increase in engagement with your online campaign, we will waive the cancellation fee for a quick exit.*

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Head Office:
Hunterview, NSW

Service Area:
Australia & New Zealand

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