The Essential Social Media Tools for Automotive Dealerships

@drivesocialau  Social Media traction for Australian Automotive Dealers and Brands

The Essential Social Media Tools for Automotive Dealerships

@drivesocialau  Social Media traction for Australian Automotive Dealers and Brands

Car Dealerships NEED to use Social Media …

Here’s Why:

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According to Gartner research, 74 percent of people rely on social networks like Facebook to guide purchasing decisions.

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A vehicle is usually the 2nd biggest purchase a household makes after real estate.

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Social signals help your presence on Google search as well as providing another channel of communication with an audience your other marketing may not be reaching.

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Target down to a household level with clear audience demographics data. Our sources include the national sensis, ATO public records, Facebook and more. Match your PMA with our online data and create a better advertising audience.

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Measurable results in terms of real-time data, statistics and engagement (something tv, radio and newspaper cannot offer).

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Your competitors are, so why aren’t you?

Carburetors and Cassette Players are DEAD…

Traditional media including press, television and radio is expensive and brings in less customers every year…. unless you ask a traditional media company, then everything is going great!

 

Radio

is getting cut down by the proliferation of internet stations and portable music players and phones. As bluetooth device usage grows, music streaming and podcasts take over good ol’ fashion radio.

 

News

is being found and read online, and often is in video format rather than print, and it is not always on a news website.

 

Television

is under similar attack from video streaming services and cable television channels. In a recent Facebook report showed more people are turning to their smartphones during ad breaks on even the most popular television shows.

The head of BBC WorldWide America stated that in his recent studies, 50 percent of his network watchers are using their DVRs, with an amazing 97 percent of users skipping the advertising in between shows.

 

By all means, tie in your Traditional Media with your Social Media and Online Marketing.

What your Customers are doing away from the Dealership

According to a 2014 CMO Council Report on Social Analytics within the Auto Industry;

  • 23% (or essentially 1 out of 4) car buyers use social media to discuss a recent purchase experience.
  • 38% of consumers report they will consult social media next time they purchase a car.
  • And an incredible 84% of all automotive shoppers are on Facebook, with 24% using the networking site as a resource for purchasing their last vehicle.

DID YOU KNOW?

  • 80 percent of users you want to market to are using smart phones and mobiles to access your content.
  • Almost all of them are accessing their emails on the same device.

With the explosion of smart phones and devices, a massive number of users are now on social media for most part of the day. Facebook alone boasts 1.94 billion monthly active users (Facebook MAUs). That represents an 18% increase over the previous year.

Are you getting the whole story from your Marketing Agency?

A lot of Marketing and Social Media Companies aren’t willing to give you all the secrets to success. They prefer to get your business, and tell you the important things once you sign that contract… Things like; the website package you signed up for isn’t mobile friendly, we can’t integrate your social media pages with your website, or the keywords you are targeting through your Online Ads are pointless because your Head Office is already covering those terms for you.

Luckily, we are here to help… We want to share as much information with you as possible, so you can take control of how consumers see your brand online. You get complete access to our marketing secrets tailored to the automotive industry!

10 actions your Dealership NEEDS to take in 2017

1. Be mobile friendly.

Use responsive web design, social media and smartphone apps to make your brand readily available to users. Integrate your website with social media feeds and vehicle sales listings to create better traffic flow.

2. Collect data including email addresses and mobile phone numbers.

Not only can these be used for marketing campaigns, they can also be utilised to build custom audiences through Facebook and advertising agents like AdRoll.

3. Blend online and offline through promotions, events and storytelling.

Your online visitors want to feel like they know your dealership before stepping through those sliding glass doors.

4. Make use of online listings such as CarSales and CarsGuide.

People are searching online for their next car, and these listings are dominating search results.

5. Ensure your website is informative and includes strong call to actions to collect leads.

Dealerships shouldn’t use a generic website that looks like the manufacturer’s pages. Not only does duplicate content harm online search results, they get lost as consumers head to the non-localised site. Ie. toyota.com.au instead of maitlandtoyota.com.au

6. Always have Facebook ads running.

Multiple campaigns that focus on locals, brand awareness, target models, and events will ensure new audience growth.

7. Communication is a two-way street.

Use Facebook Messenger marketing strategies to keep in touch and build lists, as well as replying to reviews and comments on your social pages.

8. Get used to video creation.

As the world thrives for more information but gets shorter attention spans, video is the ideal way to catch attention and supply the vital information. Get creative with your ideas for video and don’t just keep up with the Jones’.

9. Dealerships need to be local legends.

Get involved in your local community and get links and tags back to your brand from the events and groups you support. News coverage about your community spirit is highly beneficial, especially if there is an emotional attachment.

10. Make use of Google business tools and ensure visitors in your PMA can find you as well.

Search engine optimisation needs to be in your vocabulary list, and online directory citations should be addressed regularly.

Get all our Tips & Advice

DriveSocial is not just another Social Media Marketing Agency, looking to make a quick buck. We not only have a passion for all things automotive and technological, but have many years involved in the Automotive and Dealership Industry, as well as the Online Marketing Game. Not only do we know Dealerships, the Automotive Industry, and what you need, we know Social Media and have helped numerous companies build their brands.

We want to help you succeed, and you can get started for FREE

So… For a LIMITED TIME, you can register for free access to our social media toolkit including how-to guides and strategies for a better social media presence. You will also have access to our paid services including dealer support by phone and email, strategy sessions, PMA in-depth reporting and more.

GET ACCESS NOW FOR FREE

Helping businesses in the Automotive Industry engage with their audience

Here’s how we have helped some of our clients…

We have used Dave (DriveSocial) for many years now for all our digital marketing needs.

As an award winning dealership heavily involved in the community, it was important for us to have social engagement and communication.

Toyota

Maitland & Port Stephens

As a new brand to the country as well as to our business, we needed to ensure we shared as much as we could with potential customers about the vehicles.

Social media has been a great channel to engage with our audience.

Haval

Hunter Haval, Maitland

You don’t need to be an EXPERT in Social Media and Websites. You just need support from one.

Our Support Packages are perfect for every business in the Automotive Industry, and give you access to our full range of content and expertise, designed specifically to help your business succeed. Here’s what you get with your DriveSocial Membership:

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Access to our knowledge base of automotive specific self-help content

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Inside knowledge of all the latest Marketing tips, tricks and tools.

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Social Media content ideas, plus hidden Social Media advertising tricks that most Marketing Agencies won’t tell you.

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No lock-in contracts. We want you to love our content as much as we do, so won’t force you to stay if it turns out we are not for you.

Start today, and get a better return on investment for your digital marketing, social engagement and support services tailored to your dealership’s needs.

What Exactly are we Offering you?

We want to help your brand engage with a larger audience through social media channels, websites and digital advertising.

Put your best foot first….

DriveSocial membership gives you access to more than just guides and tips on web marketing.. it provides ideas!

Our knowledge base is full of ideas to try with your brand to make better use of social media, improve search results on Google and Bing search, fine tune your digital advertising and banners, as well as provide insight to creating a better converting website presence.

You will also get access to premium support from our team. Got an idea but not sure where to start with it? We can help.

Together we can build your social media presence, launch events and promotions, deal with difficult users and situations, and understand where your brand can benefit with a tailored digital strategy and in-depth PMA research.

BRAND ANALYSIS

Digital Strategy Analysis Report

PARTNER SUPPORT

Easy to Apply Social Strategies

DIGITAL CAMPAIGN

Ad Strategy Implementation

Who is DriveSocial Australia?

DriveSocial is a creative team with over 15 years in the automotive industry with a strong focus on technology implementation. Our strategies are developed through close partnership with automotive dealers and brands that are trying different ways to engage with their past and potential clients.

Headed by tech savvy business partners David Walter and Brydie Kiem, DriveSocial Australia aims to help Australian Automotive Dealerships dominate their PMA and local marketing through better utilisation of online tools and social media.

Based in the Hunter Valley, New South Wales, our online presence means dealers have access to support and content 24/7. Our monthly support packages and data driven one-off strategy sessions empower dealers, public relations staff and social media managers to create better results for their brands. No one ever complained about increasing ROI or hitting above their targets.

 

DriveSocial Australia provides a cost effective solution to help your dealership perform better.

Enquiries: [email protected]

   

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