3 Facebook Tools to Build Leads

According to the 2017 Car Buyer Journey report, 56% of car buyers used a smartphone to access automotive information before purchasing their vehicle. That means whatever you do, make sure your content is mobile friendly. In terms of social media, Facebook and...

Facebook Profile Image and Cover Photos

It sounds simple, but too many dealers are getting it wrong. When you setup your Facebook page, or any social media profile, be sure to set an appropriate profile image and cover/banner image. Things not to do: Incorrect image size. Blurry images and cut-off wording...

What is a Tiered Linking Strategy and How does it Help? [SEO]

Search engine optimisation of your website is essential today. Making sure search engines like Google and Bing know what your site is about and proving that it is worth a visit is critical in increasing your web traffic and lead generation. Whilst ads can be super...

Is SEO a foreign word to you? Why is it important?

Is the term SEO popping up everywhere you look? Is it still very foreign to you? What is it all about anyway, or is it just something dreamed up by marketing agencies to get more money from clients? After all, it can be seen as black magic right? WHAT IS SEO? SEO...

Dark Social Media and Dealership Analytics

Firstly, what is Dark Social and why should it concern your dealership or brand? Don’t jump ahead and think Dark Web and all the evil internet sites you could imagine…..  Dark social refers to activity that occurs in private messages, emails and apps...