How to Set Up and Use Google Analytics

Google Analytics is one of those tools that can help you identify what works and what doesn’t in the case of your website or application. If you find it difficult to get a lot of exposure online, the best thing you can do is to start harnessing the power of Google...

Know your Audience and Appeal to Them

It sounds simple, but too many brands are creating ads that are missing their target audience, which results in a poor return on investment, and sometimes it puts them off that particular type of advertising. The best advertising is the stuff that is not seen as...

Highlight and Archive your Instagram Stories

Instagram stories are a great way to bring to life what is happening right now at your dealership or shop. If you are not using them currently, or not sure what they are, its worth looking into. They are similar to Facebook live, even though you can add content up to...

Ad Types on Google AdWords

Google AdWords allows you to run advertising on the Google platform and it’s partner networks. As with other digital advertising, this is pay-per-click meaning you bid for your ad to show up above others, and you pay for it when your ad gets clicked. It can be a...

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