Google AdWords allows you to run advertising on the Google platform and it’s partner networks. As with other digital advertising, this is pay-per-click meaning you bid for your ad to show up above others, and you pay for it when your ad gets clicked.

It can be a very effective way to generate traffic to your website. There are different ad types that you can utilise through Google AdWords.

Here you can find a list with some of the most important ad types that you can create and use on the platform. Not only that, but we will also tell you the benefits of each ad type too, so you can make the right choice based on your needs and expectations.

Text ads

The text ads are actually some of the best that you can find out there. What makes Google AdWords great for text ads is that you won’t have to worry about making the ads way too long. Simple texts are great sellers and they will always generate quite the exposure for you. Yes, it may be a bit tricky for you to write a good text ad right away, but the results that come from these are very good.

Also, you should keep in mind that most ads on Google AdWords are going to be text based, so this is maybe the best option for you. Plus, you can reach customers when they search for a specific keyword on Google. You can also use ad extension to add some more details and even some relevant information for the customer.

Responsive ads

Just like the name suggests, these ads are automatically adjusting in size. As a result, these can fit in a wide range of ad spaces and can easily transform into image or text ads without a problem. Why do you need these ads? They can be shown as native ads for just about any platform. You will find it easier to generate more exposure and boost the power of your brand this way. It’s an amazing set of tools that can really bring value in the end.

Image ads

These are either interactive or static graphics ads. You can also use flash or gif files if you want. These ads are self explanatory, as they showcase the service or product in a visual manner. People always want to see the results sometimes instead of just read something, so they will end up checking out the image ads. And yes, these can bring in a good return on investment.

Video ads

Aside from image ads, you can also find video ads. These are videos that are shown online and they can be either inserted in streamed content or they can be standalone video ads. Since a lot of people are watching videos nowadays, video ads are some of the best if you want to reach customers faster and with a better efficiency.

Product shopping ads

These ads will showcase a photo of that product, price, store name and title, among others. The idea here is to showcase the type of product you may be interested in buying. Obviously, the focus is on generating more leads and customers for the product.

App promotion ads

These ads are particularly suitable for mobile users. They are designed to send customers to download your app in the app store. They may even be deeply linked in the app, depending on the situation. The ads will appear only on those devices that are compatible with your app, so you don’t have to worry about anything.

Showcase shopping ads

These have an image and a description about a product, but they also get to be expanded to the point where they can show multiple related products depending on the situation. These can show people that are researching a product that there are some variants they can opt for.

Call-only ads

While they are not as popular, these ads have a specific purpose, and that is to drive phone calls to companies. These ads include the phone number and maybe the company website, depending on the situation. The ads will appear on smartphones or tablets that can be used as phones. They are also designed to be optimized for specific devices if needed.

Google AdWords offers complete support for a wide range of ad types, and the best part about it is that you can modify and customize your experience in any way you want. That’s what makes Google AdWords special, the fact that it’s extremely powerful and it does offer support for a huge range of ad types too. Overall, this is an amazing platform and one that you should totally check out right away!

Retargeting Your Audience

Another feature of Google AdWords that is worth exploring is retargeting or remarketing. This allows you to show specific ads to users that have visited a particular page on your website. You can then use it to promote an offer or reason to return to your page and convert into a lead or sale. This can also be done with apps like AdRoll.

Ask your DriveSocial account manager for more information on retargeted advertising options.

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