Know your Audience and Appeal to Them

It sounds simple, but too many brands are creating ads that are missing their target audience, which results in a poor return on investment, and sometimes it puts them off that particular type of advertising. The best advertising is the stuff that is not seen as...

Highlight and Archive your Instagram Stories

Instagram stories are a great way to bring to life what is happening right now at your dealership or shop. If you are not using them currently, or not sure what they are, its worth looking into. They are similar to Facebook live, even though you can add content up to...

Ad Types on Google AdWords

Google AdWords allows you to run advertising on the Google platform and it’s partner networks. As with other digital advertising, this is pay-per-click meaning you bid for your ad to show up above others, and you pay for it when your ad gets clicked. It can be a...

3 Facebook Tools to Build Leads

According to the 2017 Car Buyer Journey report, 56% of car buyers used a smartphone to access automotive information before purchasing their vehicle. That means whatever you do, make sure your content is mobile friendly. In terms of social media, Facebook and...

Facebook Profile Image and Cover Photos

It sounds simple, but too many dealers are getting it wrong. When you setup your Facebook page, or any social media profile, be sure to set an appropriate profile image and cover/banner image. Things not to do: Incorrect image size. Blurry images and cut-off wording...

What is a Tiered Linking Strategy and How does it Help? [SEO]

Search engine optimisation of your website is essential today. Making sure search engines like Google and Bing know what your site is about and proving that it is worth a visit is critical in increasing your web traffic and lead generation. Whilst ads can be super...

Is SEO a foreign word to you? Why is it important?

Is the term SEO popping up everywhere you look? Is it still very foreign to you? What is it all about anyway, or is it just something dreamed up by marketing agencies to get more money from clients? After all, it can be seen as black magic right? WHAT IS SEO? SEO...

Dark Social Media and Dealership Analytics

Firstly, what is Dark Social and why should it concern your dealership or brand? Don’t jump ahead and think Dark Web and all the evil internet sites you could imagine…..  Dark social refers to activity that occurs in private messages, emails and apps...

Brand Awareness using Online and Offline Tools

The biggest tip we can give you is to use your social media pages for community building and brand awareness. By brand awareness, we don’t mean your latest promotional offer on cars, we mean what your dealership or brand is doing in the community. Have you got...

Creating Engaging Social Media Videos

Videos are perfect for grabbing attention, and when they auto-play in social media channels like Facebook and Instagram, it is the perfect opportunity to get your brand out there. As with all good marketing, the secret here is to grab attention and sell your brand...