How to Drive Social Media Traffic to your Website

How to Drive Social Media Traffic to your Website

When it comes to making the most of your online audience, knowing how to drive social media traffic to your website is a great way to increase engagement. If you consider your website a hub for your online profile, allowing you to present updates and offers, product...
3 Things to Work On whilst Isolated due to COVID-19

3 Things to Work On whilst Isolated due to COVID-19

Create content for your Facebook, Instagram and YouTube Channels. Build a website and grow it with shared content and SEO campaigns. Add an e-commerce function to your website and make use of social tagging, Facebook catalog feeds and Google shopping.  As the global...
[BRANDING] Search and Social Media

[BRANDING] Search and Social Media

What is Branding, and what is the difference between branding and marketing? Wikipedia defines a brand as ‘a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Brands are...

Video Content Creation Guide for Social Media and your Brand.

I have been a long time instigator of content creation over advertising. Inbound marketing methods of being there when customers search is much more cost effective when compared with just advertising alone. The best part is that the content is usually there for the...

How to Set Up and Use Google Analytics

Google Analytics is one of those tools that can help you identify what works and what doesn’t in the case of your website or application. If you find it difficult to get a lot of exposure online, the best thing you can do is to start harnessing the power of Google...

Know your Audience and Appeal to Them

It sounds simple, but too many brands are creating ads that are missing their target audience, which results in a poor return on investment, and sometimes it puts them off that particular type of advertising. The best advertising is the stuff that is not seen as...

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