Know your Audience and Appeal to Them

It sounds simple, but too many brands are creating ads that are missing their target audience, which results in a poor return on investment, and sometimes it puts them off that particular type of advertising. The best advertising is the stuff that is not seen as...

Ad Types on Google AdWords

Google AdWords allows you to run advertising on the Google platform and it’s partner networks. As with other digital advertising, this is pay-per-click meaning you bid for your ad to show up above others, and you pay for it when your ad gets clicked. It can be a...

3 Facebook Tools to Build Leads

According to the 2017 Car Buyer Journey report, 56% of car buyers used a smartphone to access automotive information before purchasing their vehicle. That means whatever you do, make sure your content is mobile friendly. In terms of social media, Facebook and...

Brand Awareness using Online and Offline Tools

The biggest tip we can give you is to use your social media pages for community building and brand awareness. By brand awareness, we don’t mean your latest promotional offer on cars, we mean what your dealership or brand is doing in the community. Have you got...

5 Ways to Make Your Marketing Team Do a Happy Dance

Marketing in corporate environments and automotive dealerships can be strange. Too often there are two stereotypical scenarios. Scenario 1. The dealership’s marketing team is all university trained in Marketing and Communications, and can tell you what colour...

The Importance of Website Content and Targeting your Audience

The online space has created opportunities for dealerships and automotive brands to expand their audience reach and engagement. Through smart digital marketing, a dealership can not only engage with potential customers in their local PMA, but also grow brand awareness...